The story of the modern CMO.
A TRUTH ARTIFACT BY SERIF CREATIVE.
Marketers today are expected to wear many hats — they're tasked with bringing deliberate visions to life in a complex and rapidly changing media market. CMOs are responsible for promoting CEOs and managing brands, but we want to shine the spotlight on these behind-the-scenes movers and shakers.
In our exclusive interviews, we ask CMOs of our favorite brands key questions in order to understand how they drive change and achieve success.
To Doug Joseph, Founder and CEO of Serif Creative, CMO truth is simply an extension of his ongoing creative process — discussing the digital landscape to better understand our CMO clients and the challenges they face.
We're proud to work alongside these industry leaders, creating change through sharing their unique Truth.